Pepsi to introduce higher-caffeine diet cola

PepsiCo (PEP) plans to introduce an energized version of Diet Pepsi that includes more caffeine, as well as ginseng, a PepsiCo spokesman confirmed.

The drink, Diet Pepsi Max, is geared toward consumers age 25 to 34 who like the buzz of drinks like PepsiCo’s Mountain Dew, but are starting to become concerned about their weight, the spokesman said.

Diet Pepsi Max will have about one-third more caffeine than Diet Mountain Dew, the spokesman said, confirming a story on the website of Beverage Digest, a magazine that follows the beverage industry.

The drink is scheduled to be launched in June, the PepsiCo spokesman said.

After the failure of Enviga from Coca-Cola, Pepsi tries to win that market

Via Reuters

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